There are many ways in getting leads through online methods and here, I will give a brief introductory lesson before I went in-depth into the details.
First, you need to have set up your squeeze page. If you have been online sometime, you will probably have discovered there are many squeeze pages like those find on the picture on the right. In fact, some argue you need to have a long letter, but the proven method is short and straight to the point. Now, let me go with you in how to build your squeeze page.
In the squeeze page, you need to stir your prospect by giving urgency; in fact it is one strategy to pull your prospect into making a quick decision. Stirring the emotion is the starting point. Next, you will need a powerful headline. Now, creates a BOLD statement in your headline addressing the solution to a problem. This is done to create curiosity and attention to your target audience.
Instead of letting your prospect guessing what the content is, gave a preview of what your prospects will be expecting. This will make your prospect feel they are getting something valuable here. Look at the benefit statements as shown in the picture. Firstly, it stresses on the benefits you receive by opting into the newsletter. In addition, the author adds extra value by giving a bonus.
Lastly, you need an opt-in form to allow your prospects to opt into your newsletter which you can follow up later.
With that, let’s move on. The next thing is to set up your auto responder. It is a way of following up with your subscribers through emails. This helps to build relationship with your prospects. In fact, it is part of guerrilla marketing which I will cover on later on in the next series.
Some good auto responder in the markets is aweber and getresponse. These are good software to do the follow up and they had done well with email delivery for up to 99%. In fact, most marketers make it as the first choice for an auto responder.
After signing up for an auto responder, you have to build a series of emails to follow up with your prospects. It is very vital in relationship building and of course; don’t try to sell something to your prospect on every email. Give something of good value to your prospects and as you continue providing good stuff, they will trust you. In a way, marketing is about branding, and by so doing, you are selling yourself as an expert. In fact, all successful marketers are good emailers who offer values to their subscribers.
Besides emails in your auto responder, send your prospect a report as well. This will win their trust in you as you have your unique report and this literally brand you as an expert.
Now, with all the system set up, you need to market out and expose your squeeze page to the world. There are a few best known and effective methods of marketing. First, you can distribute it through article marketing. You write some good articles like how to or solve a problem article. Then you distribute your articles to articles directories. Very soon, many readers or newsletter publisher will take or read your articles. Your article will be exposed and it will bring traffic to your website through your articles resource box. In addition, many will read your profiles in the articles directories and if they are interested in what you have to offer, it will drive more traffic. To make life easier, you can use article submission software like article submitter software.
You can also use forum marketing method to drive traffic. You visit forums in your niche market and give something useful to the communities and then you add your signature in the end. This helps to drive traffic as well. In fact, you build your presence in the communities. The objective is again to brand your self as an expert.
The other method is through ezine marketing. Ezine marketing is submitting your solo ads to an ezine publisher who already had a subscriber base. This will bring fast and targeted traffic.
Classified ads are another option. However, it is most effective in informing events and please, don’t ever try to post at FFA links. It represents free for all links and serves as ads posting sites. The best classified sites are crag list, US Free Ads and yahoo classified.
Search engine optimisation is another method to drive traffic. However, it a special skill where it involves building your website for the search engine and you strives to get keywords ranking high in goggle search engine. This helps to bring free organic traffic. Its a very big topic altogether. I will cover it some other time.
Pay Per Click is a fast method of traffic driving. However if it is done incorrectly, it will burn a hole in your wallet and does not even build good result. It has a long learning curve and how to do PPC, it is another subject altogether.
The buzz today is web 2 marketing. It makes use of online social communities like blogs and video sites to market your services and products. Again, it is a powerful way of building a relationship with your prospect and exposed your website to the world. We had squiddo lense, facebook, friendster, myspace and youtube.
You can also view the step by step video of this article called How To Get Free Network Marketing Leads at http://www.Awesome-Online-Marketing.com/blog.
Jerry Koh is an aspiring affiliate marketer and network marketer. He has learnt under the wings of SEO and Internet Marketing gurus and is a member of the Magnetic Marketing Network – an infamous network of successful internet marketers. He was the author of the popular Report: “Attraction Marketing: How To Increase Your Leads, Downline and Income On Autopilot In 30 Days Or Less!”
Head over to my website to learn the secret online marketing system that top hitters used and get your FREE copy of the report now!
Tagged with: Auto Responder • Benefit Statements • Bold Statement • Bonus • Curiosity • Emotion • First Choice • Free • Free Network Marketing • Good Software • Guerrilla Marketing • Introductory Lesson • Leads • Marketers • marketing • Marketing Leads • network • Prospects • Relationship • Squeeze • Straight To The Point • Subscribers • Target Audience • Urgency
Filed under: article leads
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