Article marketing is a great way to promote your website or an affiliate program. You can also use article marketing to promote articles on sites such as Hubpages and Squidoo, where you get paid a portion of the advertising revenue. These article marketing tips will help you build backlinks to your site or article to help it rank higher in the search engines.

First of all, you absolutely must submit articles to Ezine Articles. EZA is the best site for article marketers because they have a high PR and are an established website that has been publishing articles for many years. Google loves EZA, and so should you. Write good articles and be sure to follow the guidelines so that your articles will be approved on the first try. Longer articles are rejected less often than short ones, so don’t hold back.

There are many other directories out there besides EZA. In fact, there are thousands of them. Fortunately, you don’t need to submit to all of them. Just pick a dozen or two that have a decent PageRank. This will be more helpful than posting your articles to hundreds of low-PR websites. Links from higher PR sites count for more in the eyes of the search engines.

Make sure you don’t use the same keyword phrase as the link text in every single article you write. You should try to come up with alternate phrases that people might search for to find the information you are providing. By using more than one keyword phrase, you will help your website move higher in the search engine results for each keyword phrase that you use.

Don’t submit to hundreds of article directories at once. Search engines don’t like to see a website go from having just a few backlinks to hundreds overnight. If they notice this happening with your site, they will bury it so far down in the results that no one will be able to find it for months.

These article marketing tips should help you drive more traffic to your website, and hopefully make more money. By submitting articles to directories, you gain a little bit of traffic upfront when people read your articles and click on the links, but the real payoff comes later when, after much effort, you finally have enough backlinks from your articles to get your website on the front page of the search engines.

For more article marketing tips and discover how article marketing can help you get more traffic.

Tagged with: Article Writing • Writing

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